With production by BossaNovaFilms and creation by Heads, Positivo launches new advertising campaigns to highlight the brand and present their new products.
A series of mini documentaries and a video for Internet having urban art as its motto, directed by Tiago Venturi and photographed by Pedro Moscalcoff, both BossaLab members. The campaign’s proposal was the implementation of a co-creation project between a graffiti artist, a musical producer and a video maker, using a notebook and a tablet Positivo Duo on each stage of the production.
At the same time, a film directed by Fábio Soares and Thiago Eva was shown on TV to present the new smartphone Positivo Octa. A funk ostentação (Brazilian music style) icon, MC Guimê, is the face of this campaign, filmed in an early morning Paulista party climate.