Bossa Nova Films


- Série

Costanza & Marilu premieres on YouTube Costanza & Marilu premieres on YouTube

ASAS da Imaginação (powered by BossaNovaFilms), an international Storydoers collaborative project that creates and develops original projects for Culture and Entertainment, has just announced the premiere of Costanza & Marilu on April 3rd on YouTube.  

Created by Paula Trabulsi and developed in a partnership with her direction duo, Isaac Niemand, and journalist Mônica Waldvogel, the program shows friends Costanza Pascolato, the pope of fashion in Brazil, and Marilu Beer, a plastic artist, in laid-back, fun and absolutely amazing chats that flow from a friendship that is already turning fifty.

The episodes will have their themes determined by a letter, following alphabetical order: A, for At this momentB, for Brazil, and so on, and they will always take place in a different sofa – chosen by Marilu. A big scenery with a white infinite background frames the chat and comes to life through inserts of texts and graphic designs, in addition to the images captured with a glass camera.

Initially foreseen to have 23 episodes for TV, Costanza&Marilu first reaches the virtual audience through an exclusive channel on YouTube – the great partner for the series - in 70 mini-episodes having from 5 to 8 minutes each, in a strategy created by Patrícia Weiss, who is responsible for the content strategic planning, and transmedia by ASAS da Imaginação.

The themes from A to E for the first five programs for TV are ready, with the 15 mini-episodes for the YouTube channel, and, as soon as they are traded, the rest of the alphabet will be recorded. The program also brings technological innovations, such as the use of a glass camera in external shootings, which show the point of view of the hosts in different situations. The cinematography brings the signature of Walter Carvalho, who is also a member of the collaborative project.





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Palmirinha entertains in #Desenrola Palmirinha entertains in #Desenrola

Gabi Brites, partner of Carla M. in a duo from our team of talents, directs another Negresco viral. This time, with chef Palmirinha for the #Desenrola campaign, created by Publicis.

In a funny role and behaving differently from how she is known, Palmirinha gives artlessly love advice to people who participate in #DiskDesenrola, the program she plays to lead in the campaign.

During the next few weeks, other chapters of this Nestlé brand of biscuits will be posted on the social media.

- Publicidade

Maria Fernanda Candido features for Banco do Brasil Maria Fernanda Candido features for Banco do Brasil

Banco do Brasil recruited Maria Fernanda Candido to give to Brazilian women well-being hints in the Crediário Saúde Bem Estar campaign, created by Lew’Lara\TBWA and directed by Tiago Soban.

For a whole day filming at a studio in São Paulo, the director and the actress found together just the right confident tone for her to transmit the message to the campaign target audience.

According to Tiago, filming with Maria Fernanda was real easy. “The experience and beauty of the actress simply favored the esthetic result of the film, which seeks to generate empathy with women, their desires and achievements.

The campaign has 30” films for TV and 1’50” for internet.