Bossa Nova Films

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- Publicidade

Seb Caudron directs Marina Ruy Barbosa Seb Caudron directs Marina Ruy Barbosa

Directed by Seb Caudron and created by Africa Zero, the new Spring/Summer 2015 campaign for the Leader chain stores brings Marina Ruy Barbosa and the bloggers Carla Lemos, Lalá Noleto and Nati Vozza charm.

The brand, which is investing in repositioning, used the film to spread its new logo, slogan and jingle. 

The commercial has 60'', 30'' and 15'' versions and will be broadcast on TV and internet.

http://www.bossanovafilms.com.br/portifolio/siga-a-leader



- Publicidade

Willy+Ale direct for Unidas Willy+Ale direct for Unidas

Willy+Ale were in charge of Unidas new films direction, created by Loducca. For the campaign, three 15 seconds commercials were shot, trying to demystify the image that renting a car is complicated. 

"We have proposed a minimalist esthetic, with a modern and colorful art direction", said Ale Lucas. Therefore, simplicity and quickness are not only in the message, but in the format of the films.

To compose the characters, the directors looked for actors in Buenos Aires, who had never been on Brazilian television.

The films will be shown on TV and internet.



- Publicidade

Ingrid Guimarães stars a new campaign for Neve Ingrid Guimarães stars a new campaign for Neve

With the motto “Vamos Combinar” (Let’s Make a Match), Neve released its new campaign by inviting customers to try the wipes, the new product on their portfolio.

Directed by Willy+Ale and created by DPZ, the good-humored film has actress Ingrid Guimarães, the brand’s current ambassador, who introduces the product to Alfredo and the great public.

To spread the news, the brand presented a new Alfredo. The actor, who coincidently is called Alfredo Penteado, was chosen among more than 200 applicants to represent the brand.



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