Created by Cravero agency, with the concept “good vibes” the campaign of Brahma Argentinean’s Carnival uses a comic mood to promote a fictitious product with the beer’s label.
The film was directed by Gonzo Llorente together with Blue Productora, it shows the Carnival as one of the most excited time of the year. But, if it isn’t celebrated in the sambadrome or among the drums, it’d probably be less important and only days off would be celebrated.
For this, the brand presents the first transportable Carnival of the world: Brahma’s portable Carnival Kit. So, the party can be enjoyed anywhere with all the good vibes.