Pilão Senseo coffee campaign starred by the couple Fernanda Lima and Rodrigo Hilbert
When shooting the actors that are married in real life, Willy Biondani and Alexandre Lucas, the duo Willy+Ale, opted for a restrict number of people in a set, as few as possible. The purpose was to preserve Rodrigo and Fernanda’s intimacy and transform the set in a cozy and poetic environment, almost an extension of their home.
JWT created the campaign composed by a film, printed and digital materials. The idea is to show that Pilão Senseo is “the perfect marriage between two brands”: Pilão, a coffee market leader in Brazil, and Senseo, Europe’s best selling machine system.
In the film, Fernanda asks to her husband if he loves her, while he is making coffee. Rodrigo answered her: “I do”. Not convinced, she reinforces: “but you love or ‘love love’?”. In the end, when they are drinking coffee, he says: “I love you”. And Fernanda asks again: “but you love or ‘love love’?”.