A light and delicate film with a spa atmosphere. This was the summary of the briefing received by Willy+Ale, a duo of directors at BossaNovaFilms, to make the campaign for Veet, by Reckitt Benckiser, with the creation by Havas Worldwide Brasil.
Starred by actress Fernanda Vasconcellos, who is the brand’s spokesperson, the script suggested an interaction of nature, product efficiency and the beauty of the actress. To answer the proposal, directors pictured a waterfall as one of the sceneries, which demanded visiting at least ten locations in search of the ideal waterfall.
After the first day at Parque Nacional de Itatiaia (RJ), taking advantage of natural light to ensure the commercial’s magic, Willy+Ale worked to create a sequence of shots that would naturally flow to the scenes that were shot at the studio.
Photography by Walter Carvalho and the soundtrack by Cabaret Studio added to the production, by emphasizing the moment of joy performed by the actress.
The campaign includes two 30” commercials and 15” versions for the electronic media.