Thiago Eva and Fábio Soares directed the latest campaign to prevent traffic accidents from the Brazilian Ministry of Transport. The campaign film simulates the crash through the reactions of the victim’s mother when she is informed of the family accident.
Created by Link Propaganda, this campaign aims to encourage people to think about the severity and extension of consequences due to imprudent driving, as well as the fact that it is a crime against life and society.
Reproducing the accident imagined in the script was an unprecedented challenge for the directors. They suggested two tests to make sure the chosen technique was going to confer the crash effect, and that all details were going to be precise during shooting. The main equipment necessary for the real shooting were used in the tests, including 1000 fps Phantom camera, and all technical effects team that prepared the cables that suspended the actress, and the accident scenario structure.
Shooting suspension jibs, three cameras and a 20 meters track were used in order to allow movements in the scene to simulate a real crash. Later, for shooting the actress scenes, Chroma key replaced the scenario. Cables that created the impact while ensuring her safety suspended her. The postproduction team was in charge of mixing the images and including 3D elements, such as flying glass to avoid risks during shooting and ensuring the final effect of the film.
“At the moment we saw how complex the script was, we decided to take part on the project. It was a unique opportunity to use techniques of direction, production and VFX”, says Thiago Eva. “It was a great privilege participating on a project that represents a creative challenge and at the same time makes society think about such an important issue”, adds Fabio Soares.