It was a month full of games, soccer stars, goals, culture exchange, parties and a lot of happiness during Brazil’s World Cup. Brands took advantage from this moment to homage the event in the country, besides promoting their relationship with soccer, which was this World Cup star. Here is a compile of all films we produced about the World Cup.
Brahma - Movimento 11 – Directed by Gonzo Llorente, creation by Africa, #movimento11 campaign’s film proposed to bring forward “Brazilian valentine’s day” to June 11th , since the World Cup official opening was on the 12th.
Embratur - Dance - Ale Lucas and Seb Caudron directed the campaign’s film for Embratur. Its goal was to boost tourism during and after the World Cup, showing to the world our cultural features: warmth, energy, life style, happiness and also our natural beauties. Created by McGarry Bowen São Paulo.
Bradesco - Pode vir quente – a campaign created by WMcCann for Bradesco bank homaging soccer players. For that, Willy + Ale directed 10 Olympic athletes showing their skills with the sport, which is the national passion.
Caixa - Camisas - Tiago Soban directed “Camisas", a film for Caixa Econômica Federal campaign, by Heads Propaganda. It portrays a story of a boy who has the idea to make a jersey with different teams when he looks at the Brazilian flag. His objective is to show that we are only one jersey for the Brazilian soccer.
Caixa – Seis Letras – In this campaign directed by Gabi Brites, Caixa Econômica Federal pays tribute to Brazilian soccer and its athletes. The commercial created by nova s/b highlights the Brazilian sport, recalling everybody, including athletes from different modality of sports, to cheer for only one voice, only one Brazil.
Strepsils - Sua voz faz toda a diferença - Who was responsible for directing Strepsils drops film. The brand’s idea was to show the importance of the voice. For that, it portrays famous sports commentator Silvio Luiz losing his voice at the final decision of the championship. Created by HavasWorldwide
Ricky Martin – Vida – Brazilian energy, fun, sensuality and culture through music and soccer are highlighted on the video clip “Vida”, from singer Ricky Martin. Directed by Kátia Lund and codirected by Livia Gama.
Besides “Torcida” film, from Banco do Brasil, created by Lew’Lara\TBWA and “Copa das Copas”, from Secom, created by nova s/b; both directed by Tiago Soban.
Watch all films at: http://wdrv.it/1stRb1c