Created by LOV agency and directed by Tiago Soban, the new campaign for the pasta brand Barilla: “Messaggio – express yourself with Barilla” believes it is possible to talk about love through a tasty and beautiful dish of pasta.
Released on Valentine’s Day in Brazil, the campaign proposes to those who are passionate about pasta the challenge and the pleasure to communicate with loved ones through a special recipe that can translate a declaration of love, an apology or the chance to get closer to dear people again.
The films in the campaign tell stories of people in real life, showing affection and love in different forms of relationships. The first film brings the story of a loving couple that celebrates their first year of marriage.
Along the year, other stories will be told and Barilla will develop special recipes for the fans who share good stories. Those passionate about pasta are invited to send their “Messaggios” on Barilla’s official Facebook page in Brazil, so that they can join this book with the recipes of love and real life.