Amaury Jr. lets it all out and represents characters in the new campaign for Negresco, directed by the duo of directors Carla M. & Gabi Brites, and created Publicis in a viral video format for the web.
In the first film for #Desenrola (Clear it up), the host makes a personal outburst in a rap tone, with the lyrics by Gabriel, o Pensador, in which he proposes to simplify Brazilians life. Additionally, Amaury Jr. surprises by dressing up as Hebe Camargo, Chiquinho Scarpa, and other celebrities who were part of his career on Brazilian TV. After the suspense and the buzz on social networks, a second video airs and reveals the connection with Nestlé’s cookies brand.
With an amusing and up-to-date language, Negresco video was seem over 2 million Internet users.